Saturday, July 13, 2013

Increase Fan Attendance By Using Sports Inflatables

By Stacey Massey


Promotion is an important part of high school, college and professional sports. Without it, there would be no way to increase crowd attendance. Without fans in the seats, it is impossible to generate money for the sports program and over time the program starts to suffer. Sports inflatables are a great promotional tool that draw new people out to games for entertainment.

For high school and college level events, inflatable tunnels are a popular choice. They are used during basketball, football, soccer and hockey games. The home team enters the playing area through the tunnel and unexpectedly bursts through the opening. This action is usually a surprise for fans in attendance and often elicits an immediate cheering response.

Sponsored advertising can be put right on the tunnel itself, which is appealing to potentially new sponsors. Not only is the tunnel fun for the fans, but it also makes a great marketing platform as well. Sponsors pay for their ads to be placed there and the program earns money they need.

Inflatable tents are another option for all types of sports related events. The setup is quick and easy and they create an almost instant area for fans to hang out. A few players could even set under the tent and sign some autographs. Ads can be placed on these tents as well, which generates even more revenue for the team.

Another great option is inflatable batting cages for baseball games. They are an interactive option that allows fans to show off and have a little fun while waiting for the game to start. From a marketing perspective, you could charge to use the batting cage or you could use it as a way for doing prize giveaways. Free tickets, team merchandise and money are all great prize options. Prize oriented activities are a great way to draw a large crowd and get fans more involved. As a result, less seats are left empty.

Inflatables are convenient enough to use during home or away games. Once deflated and folded up, they are small to transport. While on the road, they can provide a boost to visiting team attendance. Home game sales are always much easier to get and have the greatest financial benefit, but teams still need their fans while they are playing in other cities.

Local media usually love events that have several inflatables featured. With a tunnel and a tent for an impromptu meet and greet, local media is more likely to do a feature story on the team. A local news feature can get the attention of many new fans and provide enough incentive for them to start attending games.

Sports inflatables are a cheap marketing tool that provides years of use. As long as they are stored and care for properly, they will work well for many years after purchase. Inflatables are fun for the fans and get people excited about future games. They also have the advantage of generating additional revenue with sponsored ads. You might even be able to gain a few new sponsors with this new form of marketing.




About the Author:



No comments:

Post a Comment